Baker later revealed that he was urged by Harvey Milk, one of the first openly gay elected officials in the U.S., to create a symbol of pride for the gay community.įurthermore, how did the gay rainbow start? The rainbow flag was created in 1978 by artist, designer, Vietnam War veteran and then-drag performer, Gilbert Baker. It goes back to 1978, when the artist Gilbert Baker, an openly gay man and a drag queen, designed the first rainbow flag. The rainbow flag was popularized as a symbol of the gay community by San Francisco artist Gilbert Baker in 1978.